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About Rare Method
The Rare Method Difference
The Future of Marketing is Interactive Marketing
Entrepreneurial and Innovative Culture
About Rare Method
Rare Method is a leading interactive marketing firm that designs, builds, implements and optimizes strategic interactive marketing programs that acquire, convert and retain customers.
Our services include interactive marketing strategies, creative development, technology development, marketing program implementation and campaign optimization.
Rare Method was founded in 1991 and became a publicly traded company in 2001. We are listed on the Toronto Stock Exchange under the trading symbol RAM.
Since our inception we have focused on building the leading interactive marketing firm in North America. We are pursuing this goal with a balance of organic growth and acquisition of specialized interactive marketing service companies.
Since 2001, we have merged together more than a dozen companies. As a result, we have built a team of marketing experts capable of delivering all aspects of a marketing program from strategy to results. We are a team of 110 professionals with offices in Calgary, Alberta and Salt Lake City, Utah.
We have been recognized by Alberta Venture Magazine as one of the fastest growing companies in Alberta with revenue less than 20 million. We were the 23rd fastest in 2005, the 5th fastest in 2006 and we were the 2nd fastest in 2007.
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The Rare Method Difference
Our company is unique and our philosophy is distinct from traditional agencies.
A fresh approach is required to connect with today’s audiences
We believe in engaging individuals and providing experiences that build valuable relationships rather than bombarding consumers with unwanted and ineffective messages. We embrace and integrate traditional and emerging advertising channels to achieve maximum results for our clients.
It’s about how you do your marketing, not just where
In today’s world, we need to build relationships with individuals, on their terms. To make a lasting impression, we motivate individuals to take an action and provide them with a memorable experience.
Your marketing efforts should deliver measurable results
What gets measured gets managed. We believe your marketing efforts should be accountable and drive measurable business results. Your marketing efforts should generate new sales from new clients or increase sales from existing clients; at a profit.
Continuous improvement is the key to maximizing results
We believe you will achieve superior results first by committing to your brand, and then by measuring how closely and consistently your outcomes match your intentions. You will only maximize your results by making a real commitment. Regular, meaningful and actionable feedback is the key to optimizing your marketing efforts.
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The Future of Marketing is “Interactive Marketing”
Interactive marketing or marketing that interacts with and engages an individual, regardless of the medium, is the future.
The effectiveness of traditional advertising is declining. It doesn’t work like it used to. Our society is overwhelmed with content and people don’t have the time or desire to absorb it all. They simply tune it out. In today’s world, marketing needs to engage each person as an individual, on their terms, to be noticed and remembered.
All marketing can and should be interactive
Marketing innovators have embraced the benefits of interactive marketing. They recognize the need for a personalized approach to building relationships. As marketing becomes more interactive, it will be more successful. Traditional media will not disappear, but will be used more strategically to initiate relationships.
Rare Method is a leader in interactive marketing. We help our clients design marketing programs that interact with their audience, engage individuals on their own terms, create a brand connection and build a relationship. And, to ensure success, we measure and optimize everything we do.
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Entrepreneurial and Innovative Culture
Innovation is the fuel of our existence; growth the fuel of our future
We have forged an amazing “Team of Leaders” at Rare Method. Each individual on our team thrives in an innovative and entrepreneurial atmosphere and is a leader within our team environment. We are passionate about the quality of our work and the results we achieve for our clients.
We have an entrepreneurial spirit that drives our desire for continuous improvement and innovation.
Our team is pushing the envelope in the way we develop strategy and implement marketing programs for our clients, as well as in the way we operate and plan to grow our business.
We are passionate about growth: our personal growth, the growth and success of our clients, and the growth of Rare Method.
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